Profile

First & Foremost BDW [Boy Done Wrong] is a Label of Substance. Its creator is an experienced designer who, bored & uninspired with the shallow trends that the fashion industry repeatedly generates, wants to stay true to design & offer premium product to the UK.

Inspired by the look & feel of the cleaner labels from Italy our aim is to consistently offer quality, not fashion - a pure simplistic style that has a true identity with a real UK feel. That is our guarantee! We will never sacrifice our identity to chase frivolous fashion trends like the vast majority of other brands do. Our image is strong & always will be. We can be relied upon to always offer a solid look that will play on fresh seasonal colours, subtle but sophisticated detail that incorporates: clever pocketing, garment dying & graphic detail that the discerning buyer will appreciate. We source the very best European fabrics and utilise the best European manufacturing available. The factories we use are second to none. Nothing is left to chance - we control the design process from start to finish.

our label is aimed directly at the clued up UK boy, who is confident enough to wear the smarter, understated labels. If its loud, gimmicky, slogan graphics & novelty fashion that floats your boat, then this really is not the label for you. We are a serious label & if you are a guy who's looking for a smarter piece to wear, then welcome to Boy Done Wrong.